The Teaching & Speaking I Do

My teaching journey took an unexpected turn. I started as a student in an entrepreneur program, learning the skills to launch my advertising agency. After my final class, the program lead asked if I’d teach the branding section. That was nearly 20 years ago, and I’ve been doing it ever since. There’s nothing quite like being in a room full of students who are ready to make their mark—it’s endlessly inspiring.

Over the years, I’ve also had the opportunity to guest lecture in MBA and undergraduate business classes at the University of Alberta and MacEwan University. Occasionally, I even find myself developing courses on branding and customer experience for post-secondary institutions.

Beyond the classroom, I love speaking at conferences and events. I’ve had the pleasure of presenting to fundraising professionals, healthcare experts, marketers, and advertisers—sharing insights on brand archetyping, customer experience, the four parts of a brand, and other topics I can’t stop thinking about.

Looking for a speaker? Let’s chat.